Building a business website is about learning what makes your target audience tick. The goal is to get into the minds of web users, just as you do when you’re formulating a new marketing plan.
Engagement is the coveted effect, and your design has everything to do with the level of success your website experiences. While there is no one perfect way to design a business website, there are a few aspects of design that have been proven effective.
Take some time to dig into a few general aspects of web design which are considered the most important to your site’s overall effectiveness, and start anticipating heavier traffic today.
Always have a business blog
Every business website needs a subsequent blog to spice up the content on their website. You may find that you simply don’t have enough material to make the experience interesting, and the addition of a “Blog” section to your design gives users much more to explore.
Use your blog as a tool to collect and disperse valuable information pertaining to your business. Write “meaty” posts which are relevant to your organization’s general industry of operation. New developments in the industry and your own operation are of interest to target readers.
Design for mobile viewers
Mobile users have officially taken over the internet. More people access the internet from mobile means than those who use a PC or laptop. If your business website isn’t optimized for mobile viewing and use, then you’re shortchanging the potential of your operation.
Start optimizing your design by adding media queries to your coding. Media queries will set your page up to display properly on any mobile screen. Given that mobile screens vary in size, media queries offer the versatility needed to keep up with the changes.
Link into social media
Linking your digital presence to social media is a smart move. Every chance you get should be the chance you take on adding social media to the mix.
Add social media sharing icons to well-planned locations around your business website, and let your viewers help your marketing mission. Your homepage, your contact page, and at the end of every blog post, there should be an opportunity to “share.”
Design to engage in communication
Urge passing users to leave their mark on your business website, and offer several engaging opportunities to communicate with your company throughout your design. The traditional “Contact Us” page is excellent, but don’t stop there.
Learn how an effective “call to action” can help boost engagement on your website. Consider adding a “leave a comment” box to the bottom of your blog posts as well. The more information you can gather from users, the better targeted your marketing attempts will be.